I am speaking to the owner of a newly established medical practice who’s happily caring for patients and finally bringing in revenue. I ask, “Do you have a team to ensure your organization is recognized as participating with all the insurance plans that you bill?” They respond, “I didn’t think about that.” That’s the answer I receive 90% of the time when I ask that question. New practices are eager to start, deliver care, and bring revenue in, but they’re typically less concerned about or aware of their financial arrangements with insurance payers. Even when practices become well established, they may not give much thought to credentialing—the process of accurately confirming credentials and enrolling providers in contracts with commercial insurance plans.