Ophthalmic practitioners understand the need to be efficient when seeing patients in the office. The schedule is full and each patient requires excellence in the delivery of care. But have you considered how your practice can extend excellence beyond the walls of your office? Expectations for the delivery of eye care are being reshaped by technology and societal trends. Our consumer culture that demands higher and higher levels of convenience. Pressure is increasing for ophthalmologists and optometrists as well as practice administrators to think beyond office walls. Communication between your patient and your practice is the most important part of keeping your patients engaged during the days, weeks, and months you don’t see them. Online technology is reinventing your opportunity to communicate with patients. Your practice now has a cost effective way to deliver an underlying message about your readiness to deliver care—a message which goes beyond the walls of your office. For example, when your practice gives patients the ability to schedule appointments and pay bills online, it shows that obtaining care is efficient. By offering patients the most convenient possible opportunities to interact with your staff, you strengthen their relationship with your practice, make administrative processes easier for all, and help patients feel better about their overall care.