Facebook and other social media sites, such as Twitter, Instagram, and YouTube, offer an incredible opportunity to market your medical practice. Compared to higher goals of medicine—restoring health, treating illness, and preserving the quality of life—social media marketing may seem like an uneasy fit with your professional aspirations. But for your practice to survive and thrive, you may need to learn how to make use of social media tools. The freedom of expression fostered by social media allows you to project a personality that people will associate with your practice. You can communicate an outlook, such as caring and a focus on individual well-being, that will help people feel they know you even before their first appointment. Facebook remains the biggest social media network on the Internet, both in terms of total number of users and name recognition.1 Approximately two billion people worldwide each month use Facebook to connect with friends and family and find information.2 Millions of businesses, large and small, use Facebook to connect to potential customers. Your professional page allows you to frequently contact patients and prospective patients on Facebook and remind them of your presence. Posting noteworthy items on your professional page will help ensure followers keep you in mind when they’re in need of medical services. If you write a medical practice blog, you can share links to your blog posts on your professional Facebook page.