Not all medical professionals are comfortable with the idea of marketing their practice. Self-promotion is not easy fit with the focus of our training: to heal sickness and preserve quality of life. But as the economic power in healthcare shifts from third-party payers to patients and the business of medicine becomes increasingly consumer-based, the need to promote the services we offer as healthcare providers becomes apparent. Here's a marketing tip—patients can be your best marketing partners. You can harness the power of patients who express satisfaction with your care by asking them to write and post online reviews, as well as rate your practice on selected websites. In an era of consumer-driven healthcare, posting feedback from patients is a powerful way to promote your practice. Reviews can be posted on: How important are online ratings and reviews in shaping the choices of prospective patients? Evidence indicates they are powerful influencers of consumer behavior, both in the broader market of goods and services and the healthcare marketplace. According to one survey, 88 percent of consumers trust online reviews as much as a personal recommendations. Consider that most online reviews are posted by total strangers and you begin to realize the remarkable changes in the consumer mindset in the internet age. People are willing to trust the digital crowd as much as their family and friends.1