May is Healthy Vision month. Eye care professionals are well familiar with advice given to patients to promote healthy vision—stop smoking, eat healthy foods, get adequate exercise, wear sunglasses, and minimize eyestrain. But how this message is delivered has changed: The office visit is only part of your opportunity to effectively engage patients—both to teach them about healthy vision and earn their loyalty. Effective patient engagement begins at the first point of contact. It’s not just about what you tell patients, but the medium used to communicate. Find out and keep track of the patient’s communication preferences. Younger people tend to favor digital tools—texting or email. Older people tend to prefer a phone call. However, not everyone fits a generational stereotype; for example, many older patients now prefer a text over a phone call. Respecting the patient’s communication preferences shows patients that you listen. It indicates that their convenience matters—especially because it can save time otherwise spent on the phone on hold. Indeed, the COVID-19 public health emergency may have influenced communication preferences—shifting a larger portion your patients toward digital communication, as more activities went online.